Advertising law and compliance

The cost of getting advertising wrong is not only the fine but an order to stop the campaign at its peak. Checking the material before launch is cheaper than arguing your case afterwards.

When to get in touch

• you are preparing a campaign and want it checked against the law
• a compliance notice has been issued or proceedings started over advertising law
• a competitor is running advertising that misleads consumers
• you need internal rules for approving advertising material

What the lawyer does

• reviews the advertising material before the campaign launches
• assesses the risks in comparative advertising and in advertising claims
• handles dealings with the supervisory authorities
• prepares explanations, objections and challenges to decisions imposing sanctions
• prepares complaints about competitors’ unfair advertising
• develops internal compliance policies for marketing

Legal basis

The requirements for advertising are set out in the Law of Ukraine “On Advertising”: the principles of advertising in Article 7; the general requirements in Article 8; identification of advertising in Article 9 (advertising must be clearly separated from other information, regardless of the form or means of distribution, so that it can be identified as advertising); and the prohibition of unfair advertising in Article 10. Compliance with advertising law is supervised by the authorities designated in Article 26; liability for breaches is set out in Article 27.

Legislation and case law are updated over time; this page reflects the position as of August 2026.

Frequently asked questions

What counts as unfair advertising?

The law defines it separately and prohibits it (Article 10); in practice it is mainly claims that mislead the consumer.

Who supervises compliance with advertising law?

Supervision is exercised by the authorities within the powers set out in Article 26 of the Law; depending on the type of breach, different bodies may handle the case.

Need legal assistance? Call us or leave a request — a lawyer will contact you and explain what to do in your situation.